【美德威数码钢琴】乐器行业异军突起，中国“智”造能否领跑全球
<p class='MsoNormal'><span style='font-family:宋体;mso-ascii-font-family:Calibri;mso-ascii-theme-font:minor-latin;mso-fareast-font-family:宋体;mso-fareast-theme-font:minor-fareast;mso-hansi-font-family:Calibri;mso-hansi-theme-font:minor-latin;'>摘要：</span><span lang='EN-US'>4</span><span style='font-family:宋体;mso-ascii-font-family:Calibri;mso-ascii-theme-font:minor-latin;mso-fareast-font-family:宋体;mso-fareast-theme-font:minor-fareast;mso-hansi-font-family:Calibri;mso-hansi-theme-font:minor-latin;'>月</span><span lang='EN-US'>15</span><span style='font-family:宋体;mso-ascii-font-family:Calibri;mso-ascii-theme-font:minor-latin;mso-fareast-font-family:宋体;mso-fareast-theme-font:minor-fareast;mso-hansi-font-family:Calibri;mso-hansi-theme-font:minor-latin;'>日晚，<a href='http://www.meidewei.com.cn' target='_blank' target='_blank' >美德威</a>文化传播有限公司发布自主研发的七款数码钢琴，提出轻松玩音乐概念，短短的时间内，线上销量直逼卡西欧、雅马哈，冲击固有的数码钢琴市场格局。</span><span lang='EN-US'><o:p></o:p></span></p><p class='MsoNormal' align='center' style='text-align:center;'></p><p class='MsoNormal'><span lang='EN-US'> </span><span style='font-family:宋体;mso-ascii-font-family:Calibri;mso-ascii-theme-font:minor-latin;mso-fareast-font-family:宋体;mso-fareast-theme-font:minor-fareast;mso-hansi-font-family:calibri;mso-hansi-theme-font:minor-latin;'>钢琴产业起源于</span><span lang='EN-US'>18</span><span style='font-family:宋体;mso-ascii-font-family:Calibri;mso-ascii-theme-font:minor-latin;mso-fareast-font-family:宋体;mso-fareast-theme-font:minor-fareast;mso-hansi-font-family:calibri;mso-hansi-theme-font:minor-latin;'>世界的欧洲，</span><span lang='EN-US'>90</span><span style='font-family:宋体;mso-ascii-font-family:Calibri;mso-ascii-theme-font:minor-latin;mso-fareast-font-family:宋体;mso-fareast-theme-font:minor-fareast;mso-hansi-font-family:calibri;mso-hansi-theme-font:minor-latin;'>年代后期向中国转移。目前，中国已经成为全球最大的钢琴生产国，生产量占全球的</span><span lang='EN-US'>80%</span><span style='font-family:宋体;mso-ascii-font-family:Calibri;mso-ascii-theme-font:minor-latin;mso-fareast-font-family:宋体;mso-fareast-theme-font:minor-fareast;mso-hansi-font-family:Calibri;mso-hansi-theme-font:minor-latin;'>以上，而钢琴在中国的家庭占有率却远远低于欧美发达国家。钢琴高昂的价格成为不可逾越的鸿沟，数码钢琴应运而生。</span><span lang='EN-US'><o:p></o:p></span></p><p class='MsoNormal' align='center' style='text-align:center;'></p><p class='MsoNormal'><span lang='EN-US'> </span><span style='font-family:宋体;mso-ascii-font-family:Calibri;mso-ascii-theme-font:minor-latin;mso-fareast-font-family:宋体;mso-fareast-theme-font:minor-fareast;mso-hansi-font-family:calibri;mso-hansi-theme-font:minor-latin;'>数码钢琴作为一种电声乐器，有着钢琴不可比拟的优势：音准稳定、易于保养、体积小巧、携带方便等等，越来越多的家庭放弃购买机械钢琴转而购买数码钢琴，据调查显示，欧美发达国家数码钢琴的占有率达到</span><span lang='EN-US'>70%</span><span style='font-family:宋体;mso-ascii-font-family:Calibri;mso-ascii-theme-font:minor-latin;mso-fareast-font-family:宋体;mso-fareast-theme-font:minor-fareast;mso-hansi-font-family:Calibri;mso-hansi-theme-font:minor-latin;'>甚至更多，越来越多的国外数码钢琴品牌提供专业技术在中国大陆进行生产，也就是说，中国数码钢琴生产依旧停留在中国制造而非中国“智”造。</span><span lang='EN-US'><o:p></o:p></span></p><p class='MsoNormal' align='center' style='text-align:center;'></p><p class='MsoNormal'><span lang='EN-US'> 4</span><span style='font-family:宋体;mso-ascii-font-family:Calibri;mso-ascii-theme-font:minor-latin;mso-fareast-font-family:宋体;mso-fareast-theme-font:minor-fareast;mso-hansi-font-family:calibri;mso-hansi-theme-font:minor-latin;'>月</span><span lang='EN-US'>15</span><span style='font-family:宋体;mso-ascii-font-family:Calibri;mso-ascii-theme-font:minor-latin;mso-fareast-font-family:宋体;mso-fareast-theme-font:minor-fareast;mso-hansi-font-family:calibri;mso-hansi-theme-font:minor-latin;'>日晚，有着多年乐器制造经验的美德威品牌，发布了</span><span lang='EN-US'>7</span><span style='font-family:宋体;mso-ascii-font-family:Calibri;mso-ascii-theme-font:minor-latin;mso-fareast-font-family:宋体;mso-fareast-theme-font:minor-fareast;mso-hansi-font-family:Calibri;mso-hansi-theme-font:minor-latin;'>款独立开发的数码钢琴，和市面上大多数数码钢琴品牌一样，美德威高阶入门系列选用了直采法国</span><span lang='EN-US'>dream</span><span style='font-family:宋体;mso-ascii-font-family:Calibri;mso-ascii-theme-font:minor-latin;mso-fareast-font-family:宋体;mso-fareast-theme-font:minor-fareast;mso-hansi-font-family:Calibri;mso-hansi-theme-font:minor-latin;'>音源，资深弹奏系列则采用了国内大部分厂商没有尝试过的<u>意大利</u></span><u><span lang='EN-US'>Viscount</span></u><u><span style='font-family:宋体;mso-ascii-font-family:Calibri;mso-ascii-theme-font:minor-latin;mso-fareast-font-family:宋体;mso-fareast-theme-font:minor-fareast;mso-hansi-font-family:Calibri;mso-hansi-theme-font:minor-latin;'>公司的第二代三角钢琴音源，采用</span><span lang='EN-US'>PCM</span></u><u><span style='font-family:宋体;mso-ascii-font-family:Calibri;mso-ascii-theme-font:minor-latin;mso-fareast-font-family:宋体;mso-fareast-theme-font:minor-fareast;mso-hansi-font-family:calibri;mso-hansi-theme-font:minor-latin;'>编码采样技术，借助专门研发的科技数码功放，扩大对音律的包容度。</span></u><span style='font-family:宋体;mso-ascii-font-family:Calibri;mso-ascii-theme-font:minor-latin;mso-fareast-font-family:宋体;mso-fareast-theme-font:minor-fareast;mso-hansi-font-family:calibri;mso-hansi-theme-font:minor-latin;'>为贴近真实钢琴的手感，美德威运用<u>逐级重锤</u>，据美德威产品经理描述，手感上完全可以媲美机械钢琴手感，高端型号甚至模拟出击弦效果。功能方面除了常用的节拍器、双音色、录音等功能外，也可以连接智能设备进行自学，在现在这个科技迅速发展的时代，钢琴教育也更加人性化，连接智能设备更利于教学，美德威这个功能的开发可以说是十分人性化。</span><span lang='EN-US'><o:p></o:p></span></p><p class='MsoNormal' align='center' style='text-align:center;'></p><p class='MsoNormal'><span lang='EN-US'> </span><span style='font-family:宋体;mso-ascii-font-family:Calibri;mso-ascii-theme-font:minor-latin;mso-fareast-font-family:宋体;mso-fareast-theme-font:minor-fareast;mso-hansi-font-family:calibri;mso-hansi-theme-font:minor-latin;'>美德威能否和雅马哈、罗兰一争高下，迅速占领中国的数码钢琴市场，还是个未知数，还有很长的路要走。更期待我们国货能够以“中国智造”的姿态走出国门，在全球电钢行业占据一席之地。</span><span lang='EN-US'><o:p></o:p></span></p><p class='MsoNormal'><span lang='EN-US'> <o:p></o:p></span></p><p class='MsoNormal'><span lang='EN-US'> </span></p><a href="http://www.meidewei.com.cn" target="_blank" title="美德威数码钢">美德威数码钢</a>
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